hello systems thinking.
How it works
We are moving away from the traditional view where Jane buys a pair of jeans for £40, and those jeans might have polluted a river with dye (an external cost) but Jane buys them anyway and the ecological cost of polluting the river is not paid for.
In systems thinking, we consider all of the implications of a transaction and price them in so Jane knows that when she buys the jeans, the carbon emitted producing energy used to make them is green and partially offset, the employees who made them are paid a living wage, the dye is mostly captured and partly offset with habitat units and water purification units and the transport emissions are reduced and offset where necessary. This makes the jeans £44 but transforms the impact the economy has from extractive to neutral.
From neutral to
Who we are
Starting as a woodland creation consultancy called Kilrie Trees, Akre evolved into the worlds first carbon negative tree nursery, with a natural capital consultancy and exchange. We have worked closely with Rodney Shearer, our lead consultant with over 40 years of experience in cell grown tree production to design our cutting edge glasshouse tree nursery in Fife.